Who are we?

Legacy And Vision

The beginning

Cloud Footwear is a brand established in 2012. From early thoughts on design, a creative path was set to answer on this mission statement: to create a collection of shoes that are light and comfortable yet design-led and trendy.


Our collections are developed and produced under the approval stamp of our mother company, JOIA - Calçado S.A.: a family-owned business established in 1973 in the renowned footwear hub of Felgueiras, near Porto, in sunny Portugal.


The scope of the brand is to follow the significance of its name, rooted in the desire to conquer freedom, lightness and playfulness. We invite you to walk on the clouds of fashion with us. We based our identity on a set of beliefs that embody our way of life: when designing a pair of Cloud shoes, we think about life on the outside and a natural approach to lifestyle and interaction with the natural elements.


Cloud is about a life of adventure, where every step takes you closer to the sky. Discovering new facets of nature has never been so enjoyable. We call it natural evolution. Why? Because watching the subtleties of nature, inspired us to create a new generation of comfort footwear: flexible, light and soft.